Self-Determined Life – Our Purpose

People are at the heart of our business: financial advice, asset management, life insurance and risk products all contribute significantly to enabling people to lead a self-determined life.

People expect companies to play an active role in society and make a positive contribution to the future of current and future generations. At the same time, they realise that sustainability begins with them and wish to make their own active contribution – including in terms of their finances and pension situation.

That’s where Swiss Life comes in: Swiss Life enables people to lead a self-determined life. This includes supporting them in shaping their financial future according to their requirements, including the sustainable ones. More than 17 000 advisors at Swiss Life actively contribute to making people’s expectations and needs regarding sustainability and their financial and pension situation understandable and tangible. Their advice offer customers options and create the basis for self-determined decisions. This enables customers to see that their decision counts.

Swiss Life offers its customers a value proposition, which often extends over generations. Thanks to its products and services, Swiss Life is able to provide people with fitting answers to the question of how to shape their pension provision and finances in a demonstrably sustainable manner, and to address their needs. To this end, it can offer both its own sustainable solutions and products from third-party providers.