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Swiss Life is pursuing digitalisation along the entire value chain. The focus is on initiatives that create sustainable added value for customers and employees.

As a pensions and financial services company, Swiss Life puts people at the centre of its business. The same applies to digitalisation: more than 17 000 advisors who conduct Swiss Life’s dialogue with customers have access at all times to digital solutions that support them in the advisory process. Personal contact remains a decisive factor in this regard. The purposeful combination of personal advice and digital support is at the root of Swiss Life’s “phygital approach”. This approach ultimately leaves advisors with more time to give their customers personal advice. They make targeted use of digital aids where this creates added value for customers, such as identifying the best solution for them.